open x

May 25, 2023

A bubbly surprise, Coca-Cola ignites senses with OOHA campaign

Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.

Apr 18, 2023

Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer

Keller has worked at Meta for the last seven years and at CP+B.

Oct 18, 2018

Six exchanges sign commitment to transparency, fairness

A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.