omnichannel
Cracking the code: How consumer brands can maximise ROI with omnichannel approaches
Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
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Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
From omnichannel to omni experience: Crafting next-gen consumer experiences
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
5 reasons Bed Bath is headed to the great beyond—and one opportunity that could still save it
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
M&C Saatchi Indonesia launches omnichannel shopper and brand unit
"Every touchpoint is an opportunity for brand experience and to sell", says Mike Forster on the agency's Shopex launch in Indonesia.
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