olympic

Aug 10, 2024

Why are memes, not brands, taking all the Olympic glory?

Forget the Olympic ads from Paris 2024: this year, the memes are where it’s at.

Feb 20, 2022

The Olympics: It's complicated

Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.

Jun 23, 2021

Alibaba lights Olympic marketing campaign

Alibaba CMO Chris Tung tells us about the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.

Jul 24, 2019

Our five favourite Olympic ad campaigns of all time

Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.

Feb 23, 2018

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events

Feb 14, 2018

Olympic family stories power Intel's latest VR campaign

'Experience the moment' brings together athletes and their far-away support systems.