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Why brands should look at influencers as collaborators, not spokespeople
Feb 24, 2020
Surekha Ragavan

Why brands should look at influencers as collaborators, not spokespeople

Brands that do well have recognised that influencers are not merely a commodity, argues Michael Patent from Culture Group.

Five key KOL trends in China for 2019
Mar 15, 2019
Matthew Keegan

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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