moonfolks

Mar 12, 2025

Havas and Moonfolks form media alliance in Indonesia

EXCLUSIVE: Moonfolks, formerly M&C Saatchi Indonesia, enters an alliance with Havas to fill its missing media capability with the aim of creating a full-service agency with end-to-end solutions.

Feb 19, 2025

Indonesia's Ramadan reset: Economic squeeze to spark frugal festivities

Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during Ramadan.

Jan 15, 2025

One year on: Running an indie and the price of independence

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.

Aug 15, 2024

Asian Paints taps Moonfolks to launch new product lineup in Indonesia

The five-product coatings solution, developed with creative partner Moonfolks, promises long-lasting wall protection and peace of mind for Indonesian homeowners, backed by a five-year money-back guarantee.

Jul 3, 2024

Moonfolks lands Suzuki creative duties in Indonesia

The yearly mandate was awarded following a competitive multi-agency pitch.

Mar 22, 2024

Navigating the blurred lines of faith and consumerism during Ramadan

A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.