mobext
Snapworx buys out Mobext Philippines from Havas, launches new agency
Newly created Xiklab Digital becomes one of the largest Filipino-owned digital creative agencies, with roughly 100 staff.
The 7 mobile marketing moments
With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.
Think like startups: Mobext chief to agencies
SINGAPORE - Agencies don’t get mobile like startups do, and so it isn’t surprising that advertisers are investing marketing dollars in these mobile companies, said Arthur Policarpio, head of Mobext, during the penultimate Forum session at Spikes Asia 2014.
Innovation: Agencies take lead in funding new ideas
Tired of waiting for marketers to get on board, agencies are mobilising the brands by breaking down the cost barrier to adoption.
Mobext offers $500,000 fund for first-time mobile advertisers
ASIA-PACIFIC - Mobext is expanding across the region a successful programme, begun in the Philippines, that offers co-investment funding for advertisers running their first mobile-marketing campaigns.
CMO Mobile Summit Philippines
The CMO Mobile Summit co-organised by the Philippines Association of National Advertisers, Havas Media's Mobext and e-Learning Edge, gathered more than 300 mid- to senior-level advertisers and media partners to discuss the state of mobile marketing in the Philippines.
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