media poles
Jan 27, 2011
CASE STUDY: Coke spreads Christmas cheer in Seoul
SEOUL - Christmas 2010, Coca-Cola wanted to bring holiday cheer and the holiday spirit to Koreans, and encourage them to share it with their loved ones and friends, while at the same time reinforcing Coke’s brand awareness in the country.
Dec 21, 2010
UM and Cheil bring Coca Cola Christmas cheer to Seoul
SEOUL – The streets of Seoul’s financial district are adorned with Coca Cola light sculptures atop Cheil-operated media poles in a month-long campaign by Universal McCann Korea.
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