media owners
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Fox Networks Group Asia launches branded-content studio
The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in all key APAC markets.
Google and Facebook own 20 percent of media spend
On Zenith's global list of the top media owners, Baidu lands in fourth spot, Tencent in 14th and CCTV in 20th.
Online ad viewability: Experts see progress in region
ASIA PACIFIC – As many as four out of 10 online ads go unviewed in Asia, but industry groups, technology providers and media owners recognize the problem and are beginning to address it, according to media insiders.
Are brands fast becoming media owners? We've asked four experts.
As Coca-Cola purchases its own outdoor digital sites, does this herald a trend whereby brands command their own media domains? We've asked a design company CEO, an online brand manager, a media strategist and a media planner for their opinion.
Are consumers really the new media owners?
The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? We've asked two digital experts, a PR director and a creative head for their opinion.
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