media inflation
TV media inflation predicted to bounce back in 2024
Globally, TV inflation sits at 3%. A challenged economy and the cost-of-living crisis led advertisers to spend cautiously in 2023.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
APAC media inflation set to easily outpace other regions
TOP OF THE CHARTS: Only print is pegged to be deflationary in Asia-Pacific, according to ECI's revised 2020 media inflation report.
Chinese media inflation slows, budgets shift
SHANGHAI - A slowdown in the Chinese economy has affected everyone, including media owners. A new report from marketing consultancy R3 highlights shifts in media inflation and budget spend.
Marketers' budgets to rise in China, but not keep pace with inflation: R3 study
BEIJING – R3’s latest bi-annual study on media inflation in China says marketers’ budgets are set to only increase 7 per cent on average this year, with net inflation outpacing their own budget increases.
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