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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Monks makes redundancies amid revenue decline and restructuring
The agency rebranded from MediaMonks to Monks in July.
Monks taps Linda Cronin as EVP and head of media
EXCLUSIVE: Cronin is Monks’ first major hire since, ironically, dropping ‘Media’ from its name in July.
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
Monks’ capabilities will sit in new marketing and technology services groups.
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MediaMonks launches in Indonesia
The agency adds a ninth office in APAC with business director Masayu Difa at the helm and leading food brand ABC as its founding client.
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How agencies are safeguarding from being edged out by tech platforms
With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.
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