marketer
The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local
The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.
The B2B marketer’s data checklist for 2024
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
How strong are your client-agency relationships?
Have your say for the chance to win a US$750 voucher of your choice.
Half of APAC marketing teams 'completely exhausted': Research
Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.
2020 – the year that marketing means business
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
CMO Outlook: APAC marketers are putting existing partnerships to the test
MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.
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