mandarin oriental
Asia-Pacific Power List 2024: Joanna Flint, Mandarin Oriental
A new-gen CMO, Flint is driving tactical changes at Mandarin Oriental while elevating the luxury brand through innovative campaigns and centralised branding efforts.
Asia-Pacific Power List 2023: Joanna Flint, Mandarin Oriental
The longtime tech executive is applying her digital chops and partnering skills to bring consistency and scale to the luxury hotel group’s brand experience.
Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation
Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.
Forsman & Bodenfors wins Mandarin Oriental global integrated pitch
The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.
CMO of Mandarin Oriental steps down after 30 years with company
Jill Kluge will continue in a part-time capacity as brand advisor for hotel brand.
Joanna Flint on leaving big tech and the evolving the role of a CMO
EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.
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