loretta lee

Asia-Pacific Power List 2024: Loretta Lee, Asahi
Aug 23, 2024
Staff Reporters

Asia-Pacific Power List 2024: Loretta Lee, Asahi

Over the last year, Lee has spearheaded the global rebranding of Asahi's premier brand in Asia, focusing on commercially-driven innovations to unlock new growth potential.

The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales
Oct 27, 2023
Nikita Mishra

The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales

Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.

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