live commerce
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How AI and local insights are shaping Thailand’s ecommerce boom
From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
.png&h=268&w=401&q=100&v=20250320&c=1)
Will AI avatars boost or challenge the future of live commerce?
AI avatars have the potential to reshape live commerce by offering brands 24/7 multi-platform reach and scalability, but questions remain about authenticity and audience trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Southeast Asia boom markets: How Indonesia is redefining social commerce
TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
.png&h=268&w=401&q=100&v=20250320&c=1)
Live commerce set to hit $2 trillion by 2030, but brands still playing catch-up
Many brands outside China are still missing the point of live commerce. “They think it’s ‘QVC plus Instagram. It’s an entire ecosystem, not a one-off show."
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Why live commerce is the sleeping giant of the attention economy
Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.
Growth, business and the brand safety blindspot in live commerce
Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)