liquidthread
Apr 12, 2012
LiquidThread launches new foodie series to promote Extra gum with Korean celebrities
BEIJING - LiquidThread, a branded entertainment division of Starcom Mediavest Group has launched a new TV series titled 'Extra Gourmet Challenger' to promote the use of Extra sugar-free gum after eating.
Jan 5, 2011
Starcom MediaVest's LiquidThread to launch new variety show for Wrigley
BEIJING - LiquidThread, the branded entertaintment unit of Starcom MediaVest China, will launch a branded variety game show, 'Doublemint talents meet beauties', on Jiangsu Satellite TV, starting 14 January.
Aug 4, 2010
Silvia Goh joins Starcom MediaVest to lead new entertainment division
SHANGHAI - Former VP of multi-platform, creative and content at MTV Asia Silvia Goh has joined Starcom MediaVest China as managing director of its new entertainment division LiquidThread.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins