Laid-off creatives strike a nerve with comedic #OpenToWork film
Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.
LinkedIn appoints Whalar Group as creator marketing partner
The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.
Melissa Selcher departs LinkedIn after eight years
Selcher was chief marketing and communications officer at the platform.
LinkedIn’s first campaign for Premium highlights professional development
EXCLUSIVE: LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills.
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Catherine Flynn leaves Meta to join LinkedIn as agency lead
Exclusive: Campaign understands Catherine Flynn, who left Meta at the end of August, is now at LinkedIn where she is director of agency development and marketer education for APAC.
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of B2B, LinkedIn's capabilities for campaign effectiveness and the importance of measurement.
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