leo burnett shanghai

May 14, 2024

Oreo urges Chinese consumers to ‘stay playful’

In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.

Apr 6, 2017

Cadillac puts America first in China campaign

Launch ad for CT6 model by Leo Burnett Shanghai places focus on US heritage and technology.

Feb 3, 2012

WeiWei Chen resigns from Leo Burnett Shanghai

SHANGHAI - WeiWei Chen, chairwoman and chief executive officer of Leo Burnett (LB) Shanghai, has announced her resignation after three years with the agency.

Aug 17, 2011

Leo Burnett Shanghai boosts creative team with dual appointments

SHANGHAI - Leo Burnett continues to bolster its Shanghai team with the dual appointments of group creative directors Birger Linke and Colin Lee.

Jul 16, 2010

Li Ning kicks off 'Post 90' brand relaunch ad campaign to celebrate its 20th anniversary

Leo Burnett Shanghai, Li-Ning’s agency partner, has developed the brand relaunch 'Post 90 Li Ning' ad campaign to mark the 20th anniversary of the brand. The power of change is the main creative idea for the nationwide TV campaign.

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