leo burnett shanghai
Oreo urges Chinese consumers to ‘stay playful’
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
Cadillac puts America first in China campaign
Launch ad for CT6 model by Leo Burnett Shanghai places focus on US heritage and technology.
WeiWei Chen resigns from Leo Burnett Shanghai
SHANGHAI - WeiWei Chen, chairwoman and chief executive officer of Leo Burnett (LB) Shanghai, has announced her resignation after three years with the agency.
Leo Burnett Shanghai boosts creative team with dual appointments
SHANGHAI - Leo Burnett continues to bolster its Shanghai team with the dual appointments of group creative directors Birger Linke and Colin Lee.
Li Ning kicks off 'Post 90' brand relaunch ad campaign to celebrate its 20th anniversary
Leo Burnett Shanghai, Li-Ning’s agency partner, has developed the brand relaunch 'Post 90 Li Ning' ad campaign to mark the 20th anniversary of the brand. The power of change is the main creative idea for the nationwide TV campaign.
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