landor
Landor: Tap branding as the key to corporate transformation
Landor's APAC president Lulu Raghavan says one's brand can make up to a third of the total value of a company.
Landor's global president on shaping brands as business assets
Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.
Landor & Fitch rebrands, to be known as Landor
The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business which was founded on a ferry boat in San Francisco harbour.
Ex-Landor colleagues team up to create new wordplay game
INSPIRATION STATION: Creative strategy trio put their skills to work for a new kind of pitch and campaign to get an original wordplay card game off the ground.
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Lessons from brands: Ikea and HelloFresh among stand-outs during COVID-19
Branding experts give their view on some stand-out brands in Asia that have handled the crisis well, and what others can learn from their response. Here, Landor looks at who's taking it home.
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