jeff estok
Top client fears, new 'frenemies', new ways of winning: AdForum Summit
Jeff Estok of Navigare offers top concerns and takeaways from the recent AdForum Worldwide Summit.
Paid, owned and earned just more silos
MEDIA DEBATE: Despite all the buzz surrounding POE media, when asked if clients and agencies should organise their teams around these three disciplines the resounding answer seems to be ‘No’
Why procurement 2.0 is better business
There has been a quiet evolution taking place in the marketing procurement landscape. More and more companies are getting onto the 'Procurement 2.0' bandwagon. And the best thing about it is that everyone wins.
Kuh-lab-uh-reyt (or perish): Cooperation among roster agencies is easier said than achieved
Marketers managing a roster of agencies can't afford to have those agencies at each others' throats. Jeff Estok, managing partner of Navigare, shares strategies for ensuring cooperation in service of your goals.
OPINION: The view from Madison Avenue focuses on data, media ecosystems
Jeff Estok, managing partner of Navigare, reports from the AdForum Worldwide Summit in New York.
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