japan adspend

Japanese adspend returns to 2008 levels; online up 12 per cent
Feb 25, 2015
David Blecken

Japanese adspend returns to 2008 levels; online up 12 per cent

TOKYO - Advertising spending rose by nearly 3 per cent in Japan last year, with total expenditure surpassing the 6,000 billion yen (US$50 billion) mark for the first time in six years, according to a report from Dentsu.

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