jaguar rebranding

20 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

1 day ago

Opinion: Jaguar’s rebrand might actually be a masterstroke

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

3 days ago

'All polish, no punch': Adland reacts to Jaguar’s rebrand

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?