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Jaguar defends rebrand amid ‘vile hatred’ online
Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
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Opinion: Jaguar’s rebrand might actually be a masterstroke
I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
'All polish, no punch': Adland reacts to Jaguar’s rebrand
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Jaguar Land Rover appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Dentsu in pole position to win Jaguar Land Rover's $500 million global media account
WPP’s Mindshare has held the account for 17 years.
Jaguar Land Rover calls global media review
Review, expected to take six months, begins as brand resumes online advertising.
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