influencer marketing
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How to leverage the convergence of affiliate and influencer marketing
Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.
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Disinfluencer launches crowdfunded disability campaign in Australia
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
Narrative creates Board of Influence to navigate burgeoning creator landscape
EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.
Robinhood and Dot Media collaborate to combat hunger in India
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
Ministry of Consumer Affairs seeks integrated social media agency
The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.
How to optimise your investments in Asia’s complex influencer ecosystem
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
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