influencer marketing
Robinhood and Dot Media collaborate to combat hunger in India
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
Ministry of Consumer Affairs seeks integrated social media agency
The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.
How to optimise your investments in Asia’s complex influencer ecosystem
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Over 70% of brands are investing in influencer marketing in India: EY
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
The future is silver: Why it's time we ushered in a post-ageism era in marketing
From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
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