influencer marketing
Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices
Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
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How to leverage the convergence of affiliate and influencer marketing
Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.
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Disinfluencer launches crowdfunded disability campaign in Australia
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
Narrative creates Board of Influence to navigate burgeoning creator landscape
EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.
The future is silver: Why it's time we ushered in a post-ageism era in marketing
From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
Robinhood and Dot Media collaborate to combat hunger in India
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
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