igrp
May 16, 2014
Adsfactor and comScore team up for TV-like metrics for online video
HONG KONG - The two digital players pitch catch-up efforts to provide measurements in Hong Kong for online video using Internet Gross Rating Points (iGRPs).
Aug 9, 2012
How to maximise reach in Hong Kong’s fragmented digital market: P&G study
HONG KONG - Digital can be an effective reach builder for brands that carefully select their target websites, according to a joint study commissioned by P&G and conducted by Starcom, Pixel Media, Adsfactor and comScore.
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