humour
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Humour in advertising is a serious business
A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.
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Why BBDO chief Andrew Robertson sees such value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
A marketoonist’s hard truths about the industry
From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.
In times of crisis, the greatest hope can come from humour
As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.
Why aren’t more funny ads winning awards?
Cannes 2021: All purpose and no play makes adland a very dull place.
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