hero

Hero MotoCorp's Vida takes off on an electric joy ride
Sep 28, 2023
Campaign India Team

Hero MotoCorp's Vida takes off on an electric joy ride

Watch the films conceptualised by Wieden+Kennedy India here

Making culture work for you: Evoking the hero in China and India
Jul 11, 2014
Anjali Puri

Making culture work for you: Evoking the hero in China and India

Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes are heroes in India and China.

Red Rooster launches RoosterRaps with fun campaign in Australia
Oct 31, 2013
Sophie Chen

Red Rooster launches RoosterRaps with fun campaign in Australia

SYDNEY - Red Rooster, an Australian fast food chain, has launched its new range of wraps—‘RoosterRaps’, with a humorous TV campaign.

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