Anjali Puri
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Is your digital marketing strategy fit for ...
The belief that consumers have short attention spans drives many digital-engagement strategies. Anjali Puri of TNS Qualitative reminds that digital technology is well suited to creating long-term interaction.
The magic mantra of contextual targeting needs an ...
Marketers already consider the medium, message and moment when executing contextual targeting. Anjali Puri of TNS argues that a fourth 'M' also merits consideration.
Making culture work for you: Evoking the hero in ...
Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes are heroes in India and China.
The shifting meaning of money in Asia
Money is changing from a signifier of security to a means of access. Here's what that means for marketers.
The importance of being earnest: Building trust in ...
What 'trust' means in emerging markets, and how to build it.
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