headache

CASE STUDY: Dumin pain reliever becomes overnight success in Indonesia
Aug 17, 2010
Staff Reporters

CASE STUDY: Dumin pain reliever becomes overnight success in Indonesia

Indonesian headache reliever Dumin was determined to gain brand momentum via word of mouth within a matter of days.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

1 Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

40 Under 40 2024: The trailblazers redefining marketing in APAC

2 40 Under 40 2024: The trailblazers redefining marketing in APAC

An open letter to the men of advertising: Your seven-step plan to end sexual harassment

3 An open letter to the men of advertising: Your seven-step plan to end sexual harassment

Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

4 Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

The Philippines' top 50 brands

5 The Philippines' top 50 brands

Dentsu APAC CEO Rob Gilby steps down

6 Dentsu APAC CEO Rob Gilby steps down

Top 10 beauty brands in Southeast Asia

7 Top 10 beauty brands in Southeast Asia

'Very demure, very mindful': TikTok's latest craze is marketing gold

8 'Very demure, very mindful': TikTok's latest craze is marketing gold

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

KitKat ad features man weighed down with office burdens

10 KitKat ad features man weighed down with office burdens