hallyu
Sep 24, 2025
Asia is rising but its brands need to stop hiding
No doubt, Asia’s GDP is soaring and its cultural influence is on the rise. Yet, as execs from The Effectiveness Partnership point out, its brands are still getting lost in the shuffle.
Jul 27, 2022
Korea: The Asian Tiger’s cultural leap
How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.
Feb 12, 2020
What Parasite's Oscar win means for Korean culture
SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.
Oct 15, 2018
The ‘Hallyu Wave’: How Korean culture spread across the world
Government support for creative industries, and marketing, created new cultural perceptions.
Sep 4, 2018
Hallyu-inspired events are all the rage in South Korea
Korea Tourism Organization uses its cultural influence to draw in events.
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