greg stuart
Sep 13, 2012
Marketers should spend 7 per cent of budget on mobile: US study
GLOBAL - The optimised level of spend on mobile advertising is 7 per cent of the marketing budget, according to a study of ROI (return on investment) in the United States by Marketing Evolution and the Mobile Marketing Association.
Feb 14, 2012
Mobile ad-unit guidelines specifiy six sizes instead of 60
ASIA-PACIFIC - The Mobile Marketing Association (MMA) has released what it calls the Universal Mobile Ad Package 2.0, which includes ad-size guidelines and a compliance program designed to make it easier to create, sell, and buy ads for mobile devices.
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