geometry
In a rough 2020, incumbents and upstarts took divergent M&A paths
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
WPP to fold Geometry into VMLY&R: Leaders give first glimpse into new commerce company
In an interview with Campaign, the global CEOs of Geometry and VMLY&R explain the thinking behind the new venture, which forms part of Mark Read's broader plan to make commerce a "powerhouse capability" within WPP.
Portable potties offer an immersive literary experience
INSPIRATION STATION: People heeding the call of nature also hear the words of classic authors in a set of book-themed portable toilets designed by Geometry Singapore for Storytel.
Geometry Global CEO Beth Ann Kaminkow on 'creative commerce' and agency's reset
"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."
Geometry promotes from within for HK and Taiwan leader
Harry Bailey, formerly MD in Taiwan, takes reins of both markets as CEO.
Geometry names Roy Armale first global innovation chief
Armale will help the agency better implement its use of technology and tools around the world.
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