frutips
Jul 15, 2014
How goofy videos helped Frutips double brand loyalty and raise sales
HONG KONG - After nearly 30 years in Hong Kong, Nestlé’s Frutips was relying on nostalgia and promotions to sell its chewy fruity candy, but increased competition and a target audience with no connections to the brand led it to launch its first branding campaign on YouTube in May 2013.
Sep 2, 2013
C AllStar brings back '70s memories for Frutips juicy berries
HONG KONG - Nestle Frutips has introduced four new berry flavours, and to promote this locally, Leo Burnett Hong Kong has created a witty viral retro video transforming Hong Kong's vocal band C AllStar into “berries” “四子莓”.
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