f1

Sep 24, 2024

What it takes to drive successful sports sponsorship

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.

Sep 20, 2024

Daniel Ricciardo drives the dream in Tourism WA's latest campaign

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.

Apr 19, 2024

Formula 1 Shanghai: A watershed event for brand sponsors

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

Mar 22, 2024

Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns

While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.

Sep 15, 2023

Lewis Hamilton dominates Formula One popularity charts in Singapore

TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.

Sep 6, 2023

Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?

Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores.