ethics
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The unbearable cost of truth
As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
The ethical dilemma of pitching: should agencies charge for their pitches?
It really isn't just about money.
'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row
Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?
Brands must learn how to use AI without hurting others and themselves
It’s crucial to consider real-world context before jumping into digital executions with AI.
Richard Edelman 'stunned' by 5WPR CEO Ronn Torossian's hidden ownership of Everything-PR
Edelman brushed off Torossian's apology and called for stricter adherence to ethics in the PR industry.
Indian consumers think politics and marketing should mix, Chinese do not
EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
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