esprit

Brand Health Check: Esprit's crowded road to recovery in Asia's retail market
Nov 3, 2022
Nikita Mishra

Brand Health Check: Esprit's crowded road to recovery in Asia's retail market

A new leadership team, a return to profits and an ambitious comeback in seven Asian markets in the pipeline—what will it take for Esprit 2.0 to take a bite out of the highly competitive retail market in Asia?

Esprit de corpse? To survive, HK-based brand must become a leader not a follower
Mar 7, 2013
Benjamin Li

Esprit de corpse? To survive, HK-based brand must become a leader not a follower

HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.

Esprit extends media partnership with PHD in Hong Kong and China
Jul 5, 2011
Benjamin Li

Esprit extends media partnership with PHD in Hong Kong and China

HONG KONG - Home-grown casual wear brand Esprit has partnered with PHD to handle its media account in Hong Kong and China.

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