emissions
May 30, 2024
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
Nov 15, 2022
IPG Mediabrands to offer clients net-zero media buying
Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.
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Jul 14, 2022
Media industry's pollution equivalent to aviation, study finds
TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.
Oct 29, 2021
Four in five ad agencies prepared to reject work with clients that lack sustainability ambition
Just over 20% of agencies taking part in a survey said they are already turning down work.
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