emissions
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
IPG Mediabrands to offer clients net-zero media buying
Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.
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Media industry's pollution equivalent to aviation, study finds
TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.
Four in five ad agencies prepared to reject work with clients that lack sustainability ambition
Just over 20% of agencies taking part in a survey said they are already turning down work.
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