econsultancy
Marketers still slow to improve CX
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Centennials don't care about your brand's good reputation
A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.
APAC B2B marketers know their e-commerce goals, aren't there yet
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
APAC marketers most likely to embrace AI: Econsultancy
TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.
Pain points: The skill gaps hurting marketers the most
TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.
APAC marketers shift toward customer experience, mobile-first
ASIA-PACIFIC - Marketers in Europe, North America and Asia agree that customer experience is a top priority, but marketers in Asia are going about it differently, according to a new report from Econsultancy and Adobe.
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