economic downturn
2023: The struggle is real
There’s something about a down year that makes down years stand out in sharp relief.
How can adland protect diversity budgets in tough times?
Campaign asks industry leaders in the U.K. how to ensure DEI commitments stick as the economic situation gets stickier.
How APAC brands can deliver growth in a downturn
Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM
WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.
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