donald trump
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Asian advertising braces for a trade war that may never come
No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian Whittaker.
Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
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Following Trump's lead is a mistake. It's time for agencies to focus on climate
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
Trump signs order to delay TikTok ban for 75 days
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
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Advertisers, it’s time to face facts. Because truth matters
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
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