don anderson
Content-marketing association ramps up, plans benchmark survey
SINGAPORE - The Asia Content Marketing Association (ACMA) is ramping up its activity as demand for content marketing in the region increases.
Digital happenings this week from Toyota, L’Oreal, iPhone 5, Samsung and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Fleishman-Hillard hires regional lead for digital integration
SINGAPORE - Fleishman-Hillard has appointed Don Anderson, former head of integrated ad sales for ESPN Star Sports, as senior vice-president and head of strategic digital integration for Asia-Pacific.
ESPN Star Sports names director of integrated advertising sales
SINGAPORE - Sports content provider ESPN STAR Sports (ESS) has appointed Don Anderson as its director of integrated advertising sales.
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