Jeremy Webb
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Social-first: Unpacking marketing’s most confusing ...
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
Beyond the metaverse and AI, making measurable ...
'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.
Is there anything social about your social commerce?
To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.
In SEA e-commerce, China-fication is only part of ...
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
Does WeChat really deserve this much credit?
When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.
An open letter to WeChat: 6 (new) suggestions
Jeremy Webb from Ogilvy asks WeChat for unfakable metrics, more data, encryption, and to stay away from live broadcasting, among other things.
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