dg mediamind
Sep 12, 2013
DATA POINTS: 63 per cent of rich-media ads are seen
DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.
Apr 8, 2013
Advertisers should pay for viewable impressions, not just served impressions: DG MediaMind
ASIA-PACIFIC: As part of its Global Benchmarking Report, DG MediaMind measures online ads on the basis of ‘viewability’—the degree to which ads are displayed within the viewable screen and for a visually relevant amount of time.
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