data privacy
Consumers raise concerns over data privacy as more brands turn to AI: report
As brands invest in AI tools to engage with consumers, a recent Twilio media briefing in Hong Kong says 60% of people don’t believe brands act in their best interest when it comes to their data.
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
GARM vs. X: It’s not just ethics, it’s economics
Responsible media has been proven over again to make good business sense, argues Pubmatic CMO Johanna Bauman.
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Google reverses plan to eliminate cookies from Chrome
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
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Ten questions with Ingrid Verschuren: Head of Data Strategy & AI, Dow Jones
As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.
Google settles $5 billion lawsuit on user privacy
The Alphabet company backtracked in a lawsuit that accuses it of tracking users’ internet usage even in the ‘Incognito’ or private mode of browsing
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