daniel langer

How to redefine luxury for Gen Z
Oct 5, 2021
Daniel Langer

How to redefine luxury for Gen Z

To appeal to Gen Z, established brands should never try at all costs to act as if they are young. On the contrary, because of their easy access to vast troves of data, Gen Zers value authenticity.

Luxury 2030: What luxury brands need to start doing now
Jan 6, 2020
Daniel Langer

Luxury 2030: What luxury brands need to start doing now

So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

7 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

6 ways a brand idea can turn into an unforgettable experience

9 6 ways a brand idea can turn into an unforgettable experience

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia