cosmetics

Sep 20, 2024

Top 10 beauty brands in Southeast Asia

Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Jul 18, 2024

Brand Health Check: How should Florasis chart its entry into the high-end market?

Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.

Nov 11, 2022

Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11

Watch the video conceptualised by McCann Worldgroup agency Gotham

May 13, 2022

L'Oreal and Neiwai team up to encourage comfort in one's skin

The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

May 5, 2022

What Chinese beauty brands need when going global: smart data tools and desirability

SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.

Oct 14, 2021

The top 10 skincare and cosmetics brands in Asia-Pacific

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.