coffee
Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?
BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.
Is ‘new Chinese style’ coffee just another guochao aesthetic?
It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.
Coffee hunk wars: Pitt takes on Clooney with role in De'Longhi campaign
The campaign will run until the end of 2021.
Hugh Jackman transitions from villain to hero in hilarious coffee ad
If you think the actor is a nice guy in real life, well, you’re wrong.
China’s Sinopec launches coffee brand with 27,000 locations
The petrol company aims to sell three types of coffee branded like gasoline varieties at its convenience stores nationwide.
What chance does Tim Hortons have in China?
Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins