climate crisis
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
Edelman completes client review, releases climate principles
The firm will begin conversations with clients in the coming weeks about reaching goals—or parting ways—says CEO Richard Edelman.
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Why Iris had its climate takeover 'censored' by media owners
A cohort of organisations with a focus on COP26 was left disappointed when an event takeover, devised by Iris, was 'censored' by media owners at transport hubs.
Expecting the worst: How brands can embrace pessimism following COP26
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.
Four in five ad agencies prepared to reject work with clients that lack sustainability ambition
Just over 20% of agencies taking part in a survey said they are already turning down work.
Timberland pledges to plant 50 million trees over five years
The brand has planted more than 10 million trees since 2001.
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