cinema
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How cinema advertising is reclaiming its place as a strategic channel for premium brands
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
Where does 'Barbenheimer' leave cinema in future media plans?
Media buyers think the movies' success could reignite advertisers' interest in the medium.
A cinematic comeback
Q4 GLOBAL FORECAST: Cinema was one of the hardest-hit media channels during the height of the pandemic. Is it poised for a return to glory, or will the changes wrought by Covid be permanent?
Cinema predicted to outpace global ad market
China accounts for 47% of global cinema adspend.
China to overtake US box office next year: PwC Outlook 2016
Even as digital advertising and content rises, live events are going nowhere, finds PwC's Global Entertainment and Media report 2016 – 2020.
Blockbusters reborn: the big screen is back
As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.
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