cheap
Sep 19, 2012
BOOK EXCERPT: What to do and what not to do in China
While other branding experts tiptoe around the edges of China, Shaun Rein - author of The End of Cheap China cum managing director of the China Market Research Group (CMR) - delivers straight, incisive, practical talk on do's and don'ts for foreign brands as China shakes off its reputation as the factory of the world.
Jan 5, 2012
Brands should brace themselves for the end of 'cheap China'
CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands operating in the mainland need to rethink their strategies - fast.
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