census
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Global marketing coalition launches 2023 DEI census
Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Nathalie Lam explains how Philips wants its creative content to match the diversity of its audience. This is the first in a series by World Federation of Advertisers members ahead of its 2023 inclusion census.
WFA to launch second global DEI census in March 2023
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.
What gets measured matters: global inclusion census must be just the start
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
City-building simulation game uses Australian census data
SYDNEY - Through Leo Burnett Sydney, the Australia Bureau of Statistics is seeking to highlight the importance of its work with a mobile city-building game based on real census data.
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